Ms. Entry Level Marketing

 

Ms. Entry Level Sports Marketing took her love for sports, her studies in public relations and marketing, and the power of networking to craft a career for herself!

ZD: Why sports marketing?
A: Sports have always been a large part of my life, having dedicated myself to soccer growing up and enabling myself to compete at a NCAA Division 1 level in college.  I knew that even after my playing career ended, I wanted my working career to be in the sports field.  I found a way to incorporate what I studied in school, public relations and marketing, with the sports world.

ZD: What was an interview question that you were asked most often? What was a memorable question?
A: I'm probably most asked to explain my past working experience and talk my way through my résumé.  The best advice I can give when this question comes up is to prepare for your interviews in a way that you can vividly remember two or three points about past jobs and to make that experience seem relevant to the job you are interviewing for.  Remembering a job or internship you had five years ago can be a lot harder than you think, especially when put on the spot. The most memorable question I ever got was "what is your favorite color and why?" Although it was a simple question and I knew no answer was wrong, I knew they would somehow look into whatever it was I said and I didn't feel as though my answer was "creative" enough.

ZD: How did you land your job?
A: Networking!  The key to get your foot into the door anywhere is by expanding on your network. The larger the net you can cast, the more opportunity you create for yourself.  Once you've created a large network, do not be scared to ask for help.  Everyone had to start somewhere and people are a lot more willing to help than you might think.  The hardest part is getting an interview and making yourself look great and appealing on paper, so if someone can help you get to the interview stage, it's up to you to wow them!

ZD: How would you describe your transition from college to career?
A: The transition from college to career was scarier than I thought it would be.  A lot more responsibility comes with a full-time job than college classes or an internship.  Bottom line: when you are being paid to work for a company, you must either create revenue or make yourself invaluable.

ZD: What was the biggest surprise in your new job?
A: I'm in an industry in which we are providing a service for our clients, so work comes home with me. I'm essentially on-call 24 hours a day and I didn't really think about that part of the job.

ZD: Where do you see yourself 5 years from now?
A: In five years, I see myself with a family and hopefully my own clients, not just in a support role.

ZD: What do you do in your spare time? Hobbies? Sports? 
A: Catch up on sleep and read! I work 11-hour days, so I like to relax in my free time and take care of errands that I don't have time to do during the week.

ZD: Your résumé.

ZD: What do you think shines in your résumé?  
A: I think my résumé shines because I was able to keep most of my work experience and I what I studied in school relevant to each other.  I've been lucky to have had a lot of internships in the sports field, which helped my land my full-time job in the sports field as well.

ZD: Can you share two tips (do's and don'ts)?
A: Do: Apply to a lot of places. The more places you apply, the better your odds of finding a job. It's really competitive out there, so don't limit yourself by only applying to five places.

Do: Put in the work. Like I said before, the hardest part is getting in the door and landing an interview because it's hard to shine on paper. If you get an interview do everything to make yourself shine. Study up on the company, know your résumé in and out, bring a few copies of your résumé, look nice. I've heard crazy stories about how picky interviewers can be... one lady didn't like a girl she interviewed because her nail polish was chipping, she didn't look presentable.

ZD: Your field in general can be described as:
A: Sports Marketing and contract negotiation. In baseball, we handle a player's team contract and all endorsements off the field and for all other sports we handle anything off the field, so endorsements, appearances, book deals, etc.