"You never get a second chance to make a first impression." Unknown
Interviewers choose people that their organization will invest in. It’s up to you to convince them that YOU are the best possible investment.
Interviewers need to figure you out and decide if you are a good fit with their organization, all in a very short span of time. It takes prep and practice to make sure you stand out among the multitude of other candidates. And, nothing’s more important than getting the basics right. So, as a starting point, know yourself and know the company, before you go into an interview.
Remember, the interview is a conversation. Have your answers ready and prepare some questions too. It is your chance to learn from your interviewer as much as the other way around. Find out about the company’s short-term and long-term plans, why the interviewer likes to work there and what is the job all about.